Apple’s iPhone 11 Was the Most Popular Smartphone in Q1 2020

Apple’s iPhone 11 was the most in-demand smartphone during the first quarter of 2020, even as the world weathered a global pandemic, according to new research shared today by research firm Omdia.


Apple shipped an estimated 19.5 million ‌iPhone 11‌ models during the quarter, thanks to the more affordable price tag of the device along with its robust feature set.

“For more than five years–even amid shifting conditions in the wireless market and the global economy–one thing has remained consistent in the smartphone business: Apple has taken either the first or second rank in Omdia’s global model shipment ranking,” said Jusy Hong, director of smartphone research at Omdia. “Apple’s success is the result of its strategy to offer relatively few models. This has allowed the company to focus its efforts on a small number of products that appeal to a broad selection of consumers and sell in extremely high volumes.”

Samsung’s Galaxy A51 was the second most popular smartphone with 6.8 million units shipped, followed by the Xiaomi Redmi Note 8 and Note 8 Pro, with 6.6 and 6.1 million units shipped, respectively.

Apple’s iPhone XR, which was the best-selling smartphone in the year-ago quarter, took the fourth spot with 4.7 million units shipped. The ‌iPhone XR‌ was more popular than the iPhone 11 Pro and Pro Max, though it’s worth noting that those two smartphones were counted individually rather than together.


Apple shipped an estimated 4.2 million iPhone 11 Pro Max models and an estimated 3.8 million ‌iPhone 11 Pro‌ models, for a combined total of 8 million smartphones shipped. Had those been counted as a combined total, the two models would have placed second in the shipment rankings.

Omdia is a research firm that was established following the merger of the research division of Informa Tech and the IHS Markit technology research portfolio.

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Apple’s Pro Display XDR Wins ‘Displays of the Year’ Award

The Society for Information Display today announced its selections for the 26th Annual Display Industry Awards, and Apple has once again taken one of the top spots, this time with its Pro Display XDR that debuted last year alongside the revamped Mac Pro.


The Pro Display XDR was one of three display products named “Displays of the Year,” alongside Samsung’s foldable display and BOE’s dual-cell LCD panel that offers improved contrast ratio, minimum brightness, and color depth compared to traditional LCDs.

Pro Display XDR from Apple
With its massive 32-inch LCD panel, 6K Retina resolution, and over 20 million pixels, Apple Pro Display XDR sets a new bar for the capabilities of a professional display. Designed for pro users who rely on color accuracy and true-to-life image reproduction, such as photographers, video editors, 3D animators and colorists, Pro Display XDR delivers the most comprehensive set of features ever offered on a display in its price range, paving the way for pros in every role across a workflow to unlock their creativity. Featuring P3 wide color and 10-bit color depth, Pro Display XDR is expertly calibrated at the factory to ensure billions of colors can be reproduced with exceptional accuracy. And features such as built-in reference modes make it easy to match the viewing requirements of content creation workflows. With 1000 nits of full-screen sustained brightness and 1600 nits peak, a 1,000,000:1 contrast ratio, and an Apple-designed backlight system for optimized light shaping, Pro Display XDR sets a new industry standard for incredible reference-quality imaging at a fraction of the size, weight, and cost of traditional reference monitors.

While Apple has positioned the $5000+ Pro Display XDR as competing against reference monitors which can cost several times that amount, some professionals have argued it falls short of that standard. The Pro Display XDR does, however, perform well for its price point, with strong color accuracy, gamut coverage, and sustained brightness.

Apple has become a regular honoree at the Society for Information Display’s awards, most recently winning Displays of the Year awards for the Apple Watch Series 4 last year and the iPad Pro and iPhone X two years ago.

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Apple’s ‘Bounce’ AirPods Ad Wins ‘Best of Advertising’ Award

Apple’s creative “Bounce” ad designed to highlight the AirPods took top honors in the 99th annual ADC (Art Director’s Club) awards for advertising, earning the “Best of Discipline” award along with two Gold Cube awards in the craft in video and branded content categories.


Released in June 2019, the ad features a bored man who pulls his ‌AirPods‌ off of their wireless charging pad and then pops outside to bounce over street items that are bouncy like a trampoline. The song “I Learnt Some Jazz Today” plays in the background while he bounces throughout town.

The ad was created by Apple’s longtime advertising partner TBWAMedia Arts Lab, and the One Club website where awards are announced has a behind the scenes video that gives some insight into how it was filmed. All of the physical bouncing was done in camera with various props, with a city set built in an airport hangar.


Apple content won other awards too. Apple’s AirPods Pro ads on Apple Stores worldwide earned a Silver Cube award, the opening theme for “The Morning Show” won a Bronze Cube award, and the “Snowbrawl” video won a Bronze Cube award.

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Apple’s ‘AirPods Studio’ Over-Ear Headphones Have Reportedly Kicked Off Production

We’ve been hearing quite a bit recently about Apple’s long-rumored over-ear headphones, said to be called “AirPods Studio,” and it looks like a launch may be coming in the relatively near future.

Artist mockup based on Beats Studio3

Rumors have generally suggested a summer or fall launch for ‌AirPods Studio‌, with a report earlier this week claiming that suppliers in Vietnam will begin shipments to Apple in June or July, but a new report from Taiwanese site DigiTimes indicates that production on the new headphones is already underway.

As Apple is likely to accelerate dropping its wired earphones, the vendor will resume normal shipments for AirPods 2 in the second half of the year and its new over-ear headphones, dubbed ‌AirPods Studio‌, has also kicked off production, all securing growth momentum for rigid-flex boards suppliers for the devices, including Unitech Printed Circuit Board and Compeq Manufacturing, the sources said.

The mention comes in a larger story about circuit board suppliers for the whole ‌AirPods‌ lineup and doesn’t include any further details on the ‌AirPods Studio‌, but it certainly looks like a launch is coming sooner rather than later.

Apple’s virtual Worldwide Developers Conference, which kicks off exactly one month from today, could be a good opportunity to introduce the new headphones, although they are not necessarily a developer-focused product and so Apple may opt for a separate launch so as to not distract from the focus of the event.

Among the ‌AirPods Studio‌ details revealed in recent rumors are a $349 price point matching the Beats Studio3 pricing, a pair of models in premium leather-like and more breathable fitness-friendly fabrics, ear and headband padding that attaches magnetically for easy swapping, and embedded sensors for head and neck detection and automatically routing left and right audio channels to the appropriate earcups regardless of which way the headphones are worn.

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Apple’s Augmented Reality Glasses Again Rumored for 2021 Launch

Apple’s rumored augmented reality glasses will launch in 2021, with “small-volume” production expected to start in the first half of the year, according to paywalled information shared by DigiTimes.

Apple to roll out AR glasses in 2021

Apple is expected to roll out its augmented reality glasses in 2021, according to sources at related suppliers, which are gearing up to kick off small-volume production for the device in the first half of the year.

The full report will not be published until tomorrow and the brief excerpt offers no further information, but it comes on the heels of an extensive report earlier this week from Front Page Tech host Jon Prosser detailing what he has heard about the glasses.

Prosser says the glasses will be called “Apple Glass” and start at $499, with prescription lenses available for an additional cost. In line with previous rumors, he says Apple Glass will rely on a paired iPhone for most of its functionality, allowing the glasses themselves to be as slim and light as possible.

According to Prosser’s sources, Apple’s original plans involved unveiling Apple Glass at the annual ‌iPhone‌ event in September or October, but restrictions on in-person gatherings could push the debut back to a March 2021 event. Either way, Apple was said to be targeting a late 2021 or early 2022 launch, which lines up with today’s report from DigiTimes.

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Deals: Save $300 on Apple’s 16-Inch MacBook Pro, Starting at $2,099 for the 512GB Model

A fresh set of discounts on the 16-inch MacBook Pro have returned today, with low prices on both the 512GB and 1TB models of Apple’s high-end notebook. The sales today can be found across numerous retailers, including Amazon, Adorama, B&H Photo, and Tiger Direct.

Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

The 512GB 16-inch MacBook Pro (2.6 GHz 6-Core, 16GB RAM) is on sale for $2,099.00, down from $2,399.00. This $300 discount is a sale we’ve tracked a few times since the notebook’s launch last year, and it represents the lowest price we’ve ever tracked for a new model. It’s available at Amazon, B&H Photo, and Tiger Direct.

$300 OFF

16-Inch MacBook Pro for $2,099

The 1TB 16-inch MacBook Pro (2.3 GHz 8-Core, 16GB RAM) is on sale for $2,499.00, down from $2,799.00. This is another sale that we’ve seen often throughout the past few months, and it’s now expanded across more retailers, remaining the best price on this model. You can find the $300 discount on Amazon, Adorama, and B&H Photo.

As one final note, there is a small sale on a new 13-inch MacBook Pro from 2020 on Amazon. You can get the 512GB notebook (1.4 GHz, 8GB RAM) for $1,444.94, down from $1,499.00 ($54 off). You can find even more discounts on other MacBooks by visiting our Best Deals guide for MacBook Pro and MacBook Air. In this guide we track the steepest discounts for the newest MacBook models every week, so be sure to bookmark it and check back often if you’re shopping for a new Apple notebook.

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Deals: Apple’s 32GB iPod Touch From 2019 Drops to $179.95 on Amazon ($19 Off)

Apple Reopening 25 US Stores and 12 in Canada This Week

Apple will reopen more than 25 stores across the U.S. and 12 stores in Canada this week, reports Bloomberg’s Mark Gurman. The decision follows a published letter on Sunday from the company’s senior VP of retail, Deirdre O’Brien, detailing the safety measures that Apple is taking as it gradually re-opens stores across the globe. These include temperature checks conducted at the door, limited …

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Deals: Apple’s AirPods Pro Drop to New Low Price of $219 at Verizon ($30 Off)

Verizon continues to lower the price of Apple’s AirPods Pro, now offering the Bluetooth headphones for $219.99, down from an original price of $249.00. This is $5 under AT&T’s current price on the headphones, and the lowest price we have ever seen for new AirPods Pro to date.

Note: MacRumors is an affiliate partner with Verizon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Like previous Verizon discounts, you’ll need to add the AirPods Pro to your cart to see the $30 discount. Verizon supports free two day shipping, and some retail stores are offering same-day pick-up for some locations across the United States.

$30 OFF

AirPods Pro for $219.99

AirPods Pro are Apple’s high-end headphones, with support for Active Noise Cancellation. The AirPods Pro also have overall better sound quality than the AirPods, and custom silicone ear-tips that provide a more snug fit for different ear sizes.

We track sales for every model of the AirPods in our Best AirPods Deals guide, so be sure to bookmark that page while you shop around for the wireless headphones.

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Apple’s Plan to Pay $500 Million to Settle Lawsuit Over ‘Secretly Throttling’ Older iPhones Gets Preliminary Approval

Apple in March agreed to pay $500 million to settle a class action lawsuit that accused the company of “secretly throttling” older iPhone models, and now the settlement has been preliminarily approved by a judge.


According to Law360, U.S. District Judge Edward J. Davila in a Zoom hearing provided preliminary approval but said that he wants to extend the final approval deadlines due to the ongoing health crisis. Apple’s lawyers have been instructed to propose a new date for a settlement approval hearing that will take place sometime in December.

If the settlement is approved, it will put an end to dozens of lawsuits that were levied against Apple and ultimately consolidated into one class-action suit in May 2018. The lawsuits were filed against Apple after Apple confirmed that it introduced software to throttle the maximum performance of some older ‌iPhone‌ models with chemically aged batteries no longer capable of supporting full power to prevent these devices from shutting down unexpectedly.

Apple 2017 released iOS 10.2.1 with performance management software that had the throttling built in, but made little mention of the change in the software’s release notes. The throttling was discovered by Primate Labs founder John Poole when he noticed lower than expected benchmark scores, and there was a major public outcry after it was discovered Apple was limiting performance.

Apple apologized for its lack of communication and ultimately launched a battery repair program that dropped the price of battery replacements to $29 through the end of 2018. Because the throttling kicks in when an ‌iPhone‌ has a degraded battery, a battery replacement effectively fixes the issue.

Apple in iOS 11.3 introduced a new feature that allows users to see the current health of their batteries, and it turned off the performance management feature by default until an unexpected shutdown occurs. Though agreeing to settle the case, Apple has maintained that it did nothing wrong legally.

If approved, the settlement will provide every affected ‌iPhone‌ user in the class with $25. The amount could increase or decrease somewhat depending on legal fees and the aggregate value of the approved claims. If the payouts, attorney fees, and expenses don’t add up to at least $310 million, class members could receive up to $500 apiece until that minimum is reached.

Apple has email addresses for most class members, so attorneys for both sides believe there will be a high claims rate.

The lawsuit includes all former or current U.S. ‌iPhone‌ owners that have the ‌iPhone‌ 6, 6 Plus, 6s, 6s Plus, 7, 7 Plus, and SE, running either iOS 10.2.1 or later or iOS 11.2 or later, and who ran these versions of iOS prior to December 21, 2017.

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Deals: Get Apple’s AirPods Pro Headphones for $224 at AT&T ($25 Off)

Apple Updates AirPods Pro Firmware to Version 2D15

Apple today released a new firmware update for the AirPods Pro, upgrading the previous firmware, version 2C54 or 2B588, to the new firmware, 2D15.
There is no word on what’s new in the refreshed firmware at this time, though there have been some complaints from AirPods Pro users about Active Noise Cancellation issues with the prior firmware.
There’s no clear cut way to upgrade the…

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