Apple Promotes Apple TV+ for Kids in New Ad

Apple today shared a new “The Next Generation” ad that showcases Apple TV+ content for kids.

“Original series and films to inspire the next generation of dreamers, explorers, and believers. All on ‌Apple TV‌+,” the video description says.

The ad features the ‌Apple TV‌+ kids shows “Ghost Writer,” “Helpsters,” “Snoopy in Space,” and the short-film “Here We Are: Notes for Living on Planet Earth.”

The ad is part of Apple’s drive to increase ‌Apple TV‌+ subscriptions amid heated competition from other rival streaming services, such as Disney+ and Netflix, which have a wealth of content aimed at children. Earlier this week, it rumors suggested Apple is considering buying some older shows, in addition to its original productions, to make the ‌Apple TV‌+ library more competitive.

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Apple’s ‘Bounce’ AirPods Ad Wins ‘Best of Advertising’ Award

Apple’s creative “Bounce” ad designed to highlight the AirPods took top honors in the 99th annual ADC (Art Director’s Club) awards for advertising, earning the “Best of Discipline” award along with two Gold Cube awards in the craft in video and branded content categories.


Released in June 2019, the ad features a bored man who pulls his ‌AirPods‌ off of their wireless charging pad and then pops outside to bounce over street items that are bouncy like a trampoline. The song “I Learnt Some Jazz Today” plays in the background while he bounces throughout town.

The ad was created by Apple’s longtime advertising partner TBWAMedia Arts Lab, and the One Club website where awards are announced has a behind the scenes video that gives some insight into how it was filmed. All of the physical bouncing was done in camera with various props, with a city set built in an airport hangar.


Apple content won other awards too. Apple’s AirPods Pro ads on Apple Stores worldwide earned a Silver Cube award, the opening theme for “The Morning Show” won a Bronze Cube award, and the “Snowbrawl” video won a Bronze Cube award.

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Apple Goes Into the Studio With Grammy-Nominated Music Producer Oak Felder

iPhone SE Teardown: 3D Touch Chip Removed, iPhone 8 Camera Sensor, and More

iFixit has published its full teardown of the new iPhone SE, confirming that the device has many similar or identical components as the iPhone 8, including the display, battery, cameras, Taptic Engine, SIM tray, and more.
The new iPhone SE appears to have the same 12-megapixel rear camera sensor as the iPhone 8, with the benefit of the A13 chip’s improved image signal processor, as Rene…

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Apple Shares New ‘Float’ iPad Pro Video Highlighting Magic Keyboard

Apple today shared a new ad called “Float,” which highlights the new 2020 iPad Pro and its Magic Keyboard. The video features a colorful hummingbird flying around an equally colorful ‌iPad Pro‌ display with Magic Keyboard attached.


The hovering and floating of the hummingbird alludes to the fit of the Magic Keyboard, which “hovers” above the keyboard and stand using a magnetic attachment for adjustable viewing angles.

Introducing the new ‌iPad Pro‌. It’s faster than most PC laptops and features the most advanced mobile display, ever. With Wide and Ultra Wide Pro cameras and the new LiDAR Scanner to take AR to the next level. Oh, and it floats on a new backlit Magic Keyboard with trackpad.

The video also highlights the new dual-lens camera system with LiDAR Scanner on the ‌iPad Pro‌, and it features the tagline “Your Next Computer.”

Apple debuted the new 11 and 12.9-inch 2020 ‌iPad Pro‌ models in March, and at the same time, introduced the new Magic Keyboard. The keyboard was meant to launch in May, but Apple last week released it early, and the new accessory is arriving to customers as of this week.

Pricing on the ‌iPad Pro‌ starts at $799, while pricing on the Magic Keyboard starts at $299. Both can be ordered from Apple’s website.

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New iPhone SE Ad Shows Oddly Satisfying Task of Peeling Off the Protective Film

Peeling the protective film off a new iPhone has always been an oddly satisfying part of the unboxing process, to the point that it has become somewhat of a meme, and now Apple is getting in on the amusement.

Apple has shared a short ad for its new iPhone SE that revolves around a person slowly peeling the protective film off the device:


Apple has yet to upload the new iPhone SE ad to its official YouTube channel.

The second-generation iPhone SE has a similar design as the iPhone 8, including a 4.7-inch display and a Touch ID home button, but it has a faster A13 Bionic chip. Other features of the device include a single-lens 12-megapixel Wide rear camera with Portrait mode support, wireless charging, IP67-rated water resistance, and Wi-Fi 6.

The new iPhone SE became available to pre-order today in Black, White, or (RED), with pricing starting at $399 for 64GB of storage.

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Apple Shares New ‘Creativity Goes On’ Video

Apple today shared a new video ad called “Creativity Goes On,” which highlights people working from home, learning from home, FaceTiming one another, and more, with Apple products.

The video focuses on the ways that people are keeping entertained and communicating with one another while social distancing.

We have always believed deeply in the power of creativity. Now, more than ever, we’re inspired by people in every corner of the world finding new ways to share their creativity, ingenuity, humanity and hope.

In the video’s description, Apple highlights some of the stay at home tools and features that it has created for people, such as a new “Today at Home” initiative, activities for children, remote learning tutorials, and more.

Tag: Apple ads

This article, “Apple Shares New ‘Creativity Goes On’ Video” first appeared on MacRumors.com

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