Apple’s Worldwide Mac Shipments Up in Q2 2020 Amid Overall PC Market Growth

Apple’s worldwide Mac shipments were up 5.1 percent during the second quarter of 2020, according to new PC shipping estimates shared this afternoon by Gartner.

Gartner’s Preliminary Worldwide PC Vendor Unit Shipment Estimates for 2Q20 (Thousands of Units)

Apple shipped an estimated 4.4 million Macs in Q2 2020, up from the 4.2 million shipped in Q2 2019, with shipments growing even amid the ongoing public health crisis.

Apple’s market share during the quarter grew to 6.7 percent, up from 6.6 percent in the year-ago quarter. Apple’s rising shipments came as the overall PC market saw growth of 2.8 percent.

Apple continues to maintain its position as the number four PC vendor in the world, trailing behind Lenovo, HP, and Dell. Lenovo was the top PC vendor during the quarter with 16.197 million PCs shipped and 25 percent market share, followed by HP with 16.165 million PCs shipped and 24.9 percent market share.

Apple’s Market Share Trend: 1Q06-2Q20 (Gartner)

Dell was the number three vendor 10.65 million PCs shipped and 16.4 percent market share, but Dell was the only one of the major vendors to see a drop in shipments. Acer shipped 4 million PCs and ASUS shipped 3.6 million PCs, with both vendors trailing Apple.

Apple also saw Mac shipment growth in the United States, shipping 2 million Macs in Q2 2020, up from 1.9 million in Q2 2019 for 4.3 percent growth. Apple also continues to be the number four vendor in the United States, coming in after HP, Dell, and Lenovo. Overall U.S. PC shipments were also up 4.6 percent year over year.

Gartner’s Preliminary U.S. PC Vendor Unit Shipment Estimates for 2Q20(Thousands of Units)

According to Gartner, PC shipment growth during the quarter was driven by purchases necessary for working from home and online education. The upward tick in shipments is not expected to continue.

“Additionally, mobile PC growth was particularly strong, driven by several factors including business continuity for remote working, online education and consumers’ entertainment needs. However, this uptick in mobile PC demand will not continue beyond 2020, as shipments were mainly boosted by short-term business needs due to the impact of the COVID-19 pandemic.”

IDC also released its own PC shipment estimates this afternoon, and its estimations are wildly different. IDC’s data suggests Apple shipped 5.6 million Macs during Q2 2020, up 36 percent from the 4.1 million estimated to have shipped in Q2 2019.

IDC believes that the overall worldwide PC market saw 11.2 percent growth with 72.3 million total PCs shipped, while Gartner believes there were 64.8 million total PCs shipped during the quarter.

It’s important to note that data from Gartner and IDC is estimated and not reflective of Apple’s actual sales, which accounts for the large discrepancy in estimated shipments.

In the past, we were able to check estimated shipment data when Apple provided quarterly earnings releases with actual Mac sales information, but Apple no longer breaks out unit sales for iPhone, iPad, and Mac, which makes it impossible to know precise sales numbers.

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Apple Maintains Supremacy in Wearables Market With 21.2 Million Units Shipped in Q1 2020

Apple maintained its consummate lead in the global wearable products market in the first quarter of this year, based on research conducted by IDC.


According to the report, Apple’s lot grew by 13.3 million units, or 59.9 percent year on year, handing it a 23.7 percent share of the market.

Despite difficulties in the supply chain for Apple Watch, the company saw strong results thanks to its Beats and AirPods range (the report treats “hearables” as a subset of wearables).

IDC put the strong demand for ‌AirPods‌ and Beats down to the ongoing health crisis and the increasing number of people working from home who are in need of headphones.

“Consumers were clamouring for these sophisticated earpieces not only for the abilty to playback audio but also to help them increase productivity, as many of them were forced to work from home and sought ways to reduce surrounding noise while staying connected to their smartphones and smart assistants.”

Xaiomi came second in place after Apple, with 10.1 million units shipped in the first quater of this year, amounting to 14 percent market share.


Samsung, Huawei, and Fitbit were the other major companies to make up the rest of the wearables market in the report. Global shipments of wearable devices grew 29.7 percent in Q1 2020 compared to Q1 2019, totalling 72.6 million units.

Production of Apple’s rumored over-ear wireless headphones is already said to be underway, and Apple’s virtual Worldwide Developers Conference in June could be a good opportunity to introduce them.

Apple is also expected to debut Powerbeats Pro in four new Colors soon, so there would appear to be plenty of reasons for Apple to be confident of maintaining its dominance in the wearables market going forward.

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IDC: Huawei Toppled Apple From China’s Tablet Market Top Spot in First Quarter

Apple lost its top spot to Huawei in the Chinese tablet market in the first quarter of 2020 as the health crisis battered local sales, according to a new report today (via South China Morning Post).


China’s tablet shipments plunged 30 per cent in the first quarter compared to the same period last year, based on data from research firm IDC. Huawei was the only brand to see positive year-on-year growth, up 4.3 per cent in the quarter ended March 31 to 1.5 million units.

The Chinese electronics giant’s success saw it topple Apple as the top tablet brand for the quarter, with a 40.2 percent share of China’s market compared to 31.5 percent for Apple.

Xiaomi, Microsoft and Lenovo all saw their sales slump in the same quarter, according to IDC, accounting for 5.5 percent, 3.2 percent and 1.7 percent, respectively.

In March, Nikkei reported that iPad stocks were running low in China because parents were buying them to help with e-learning at home in response to school closures. Local labor shortages had also reportedly seen suppliers struggle to meet production demands, amid government-imposed lockdown restrictions.

Typically that would be positive news for Apple, but with suppliers severely affected by the global health crisis, the company was unable to keep ‌‌iPad‌‌ stocks plentiful to meet the increased demand.

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