Apple Looking to Buy Exclusive Original Podcasts to Compete With Spotify and Promote Apple TV+

Apple is working on original podcasts that will be exclusive to the Podcasts app, and is searching for an executive to lead its podcast efforts, reports Bloomberg.


Earlier this year, Bloomberg suggested Apple was developing original podcasts focused on TV shows and movies from its Apple TV+ streaming service, using the podcasts as a way to promote ‌Apple TV‌+, but it appears Apple is also planning to purchase original content.

Apple will focus on audio spinoffs of existing movies and programs on ‌Apple TV‌+, but is also seeking to purchase original programs that could potentially be adapted into future TV+ content. Apple is said to be searching for an executive to lead its original podcasting work. The new hire will report to Ben Cave, Apple’s head of podcasting.

Apple is also said to have asked some producers working on podcasts to provide versions of their podcasts without advertisements, an effort separate from its work on original content.

Apple Music competitor Spotify has been focusing heavily on podcasts over the course of the last year, aiming to challenge Apple’s dominance in the podcasting sphere. Apple’s Podcasts app on iPhone, iPad, and Mac have long been the go-to listening choice for Apple customers.

Spotify has been working on original podcast content and has purchased several well-known podcasts. Spotify in February 2019, for example, purchased Gimlet Media, known for podcasts like “Reply All” and “Homecoming.” Just this week, Spotify scored exclusive rights to popular podcast “The Joe Rogan Experience,” which will see all of the podcasts made available exclusively through Spotify.

According to podcast producers that spoke to Bloomberg, Apple is just “dipping its toe” into original podcast content and has not yet made a massive leap into original podcast content like Spotify.

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Bloomberg: Apple’s First ARM Mac to Launch by 2021 With 12-Core Processor

In line with a timeframe shared by analyst Ming-Chi Kuo last month, Bloomberg today reports that Apple is planning to release at least one Mac with its own custom-designed ARM-based processor by 2021.


The report claims that Apple is developing three Mac processors based on the A14 chip in upcoming iPhone 12 models. At least one of these processors will apparently be much faster than the A-series chips in the iPhone and iPad. Like the A14 chip, the Mac processors are expected to be manufactured by TSMC based on its 5nm process.

Apple’s first Mac processors will have 12 cores, including eight high-performance cores and at least four energy-efficient cores, according to the report. Apple is said to be exploring Mac processors with more than 12 cores for further in the future, with the company already designing a second generation of Mac processors based on the A15 chip.

The first ARM-based Mac is expected to be a notebook, but analyst Ming-Chi Kuo expects several Macs with Apple processors to launch next year.

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Bloomberg: 5G iPhones to Feature iPad-Like Design, Smaller HomePod and Apple Tags Also Coming This Year

Apple’s refreshed iPhone lineup will add 5G to as many as four new models, at least two of which will have flat stainless steel edges, similar in design to its latest iPads, reports Bloomberg this morning.

This year’s successors to the iPhone 11 Pro and iPhone 11 Pro Max will be joined by two lower-end models to replace the iPhone 11. At least the two high-end devices will have flat stainless steel edges instead of the current curved design as well as more sharply rounded corners like the iPad Pro introduced in 2018. Reminiscent of the ‌iPhone‌ 5 design, the new handsets will have flat screens rather than the sloping edges on current models, said the people asking not to be identified because the plans aren’t public.

The report adds further weight to Apple analyst Ming-Chi Kuo’s expectation that the 2020 iPhones will include a square-edged stainless steel frame reminiscent of the ‌iPhone‌ 4. Notably, Apple adopted a similar design for the 2018 ‌iPad Pro‌, which features a more industrial band around the sides compared to previous models.

Today’s report also corroborates rumors that Apple will add a 3D camera to the ‌iPhone‌ and is aiming to reduce the size of the notch at the top of the screen that houses the TrueDepth camera. Recently leaked images said to depict the iPhone 12 picture a notch that is approximately 1/3 smaller than the current notch, in addition to a redesigned rear camera array.

Rumors suggest some of the new ‌iPhone‌ models coming in 2020 will feature the LiDAR Scanner feature that Apple added in the 2020 ‌iPad Pro‌ models, which will serve to enhance future augmented reality experiences.

Apple is also developing a smaller, less expensive version of its HomePod smart speaker for release as early as this year, and so-called Apple Tags that will let users track real-life objects, reports Bloomberg.

Apple is additionally working on a new version of the MacBook Pro, Apple TV, refreshed budget iPads and a new iMac, people familiar with its product roadmap told the media outlet.

More to follow…

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Apple CEO to Take COVID-19 Questions at Virtual Company-Wide Meeting Later This Month

Apple CEO Tim Cook will hold a company-wide virtual meeting later this month for employees to ask questions about working-from-home arrangements that have been put in place in response to the COVID-19 pandemic.


According to Bloomberg‘s Mark Gurman, Apple sent a note to staff on Wednesday advising them of the plan.

It asked that questions be submitted by end of day on Saturday and also encouraged workers to share their experiences of working through the disruption to daily life that the Covid-19 pandemic has brought about. The specific date of the meeting has not yet been disclosed.

Apple last week informed employees that its retail stores in the United States will remain closed until early May, and Apple employees will continue to work from home until then.

In Santa Clara County, where Apple Park, Infinite Loop, and many other corporate offices and retail stores are located, there is a shelter in place order that will remain in effect until May 3.

The order prevents all nonessential businesses from being open and requires employees to work from home. Apple’s corporate offices will not be able to reopen until that order is lifted.

Apple continues to review its flexible work arrangements in light of the latest guidance from local governments and public health experts.

In an earlier memo to employees, Apple said it was particularly focused on ensuring parents have the flexibility to adjust their schedules as necessary, with many children no longer able to attend school.

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